A digital-first character brand built around slowing down, emotional expression, community, playful storytelling, stickers, meditation content, and internet-native daily touchpoints.
Location
London, UK
Date
2022 – Present
Contribution
Founder, Branding, Illustration & Product Direction
Sloooths started as a Web3 character collection, but it has evolved into a digital-first brand built around slowing down, emotional expression, community, and playful storytelling.
The project now expands across digital collectibles, stickers, GIFs, meditation content, community experiences, social distribution, and AI-supported systems that help keep the world active beyond a single platform. The goal is not just to create artwork, but to build small daily touchpoints that people can actually use, share, and remember.
As the creator, I shaped the brand, illustration style, character world, website, content direction, sticker ecosystem, meditation experience, and community-facing systems. The work focuses on turning Sloooths into a long-term internet-native IP with a clear emotional identity: slow down, feel better, and build at your own pace.
Sloooths needed to move beyond being seen only as an NFT collection. The challenge was to create a wider brand system that could live across collectibles, stickers, content, meditation, community moments, and everyday digital spaces.
The project is built around small moments people can actually use. Stickers, GIFs, characters, and meditation content became ways to make Sloooths part of daily routines, reactions, feelings, and conversations.
Web3 moves fast, but Sloooths is intentionally built with a slower rhythm. The challenge was to create a brand that feels warm, useful, and sustainable without depending on constant announcements, hype cycles, or short-term attention.
